Dumfries & Galloway Arts Festival 2022
Ten day arts and live performance festival running from 20th – 29th May 2022.
The Dumfries & Galloway Arts Festival comes back every year with a brand new look – we were given the chance to create a fresh visual identity for 2022’s edition, whilst staying true to the core of the festival’s aesthetic to maintain that all-important degree of familiarity with its audience base.
D&G’s team of designers first created the cover for their 2022 brochure. This laid down the groundwork for this iteration’s visual approach – and all subsequent motion graphic and animated materials were to be based off of this to ensure a cohesive overall aesthetic. So, we did what we do best; examined the visual reference to such obsession that it’s visual identity temporarily became our own identity.
The central ident (an animated sequence that typically reveals a logo) was the first thing we tackled: once that was nailed we’d be able to base accompanying assets off of its design.
The final result is very similar to the original poster in the sense that the swirl is used as a vessel to show off the performers; except here we’re able to go all the way and feature moving image inside.
It’s kept highly energetic; firstly be having the swirl ‘draw on’ – this doesn’t just engage your eye in but also gives it a certain organic feel; playing on the fact that Dumfries & Galloway Arts Festival is the biggest rural performing arts festival in Scotland.
Secondly, the bold snap transitions of colour really turn it into a modern and flashy piece of animation – no too-tired 80s crossfading here!
We built a level of flexibility into the working files that allowed for social versions – in all of their glorious resized specs – to be produced at the same standard as the original 16×9 assets.
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