YouTube Channel Animation
Empower the Planet
Client Legacy Vision Media
Youtube Channel Graphics
David Lockhart travels across the globe, highlighting those empowering their communities – all in the name of rock and roll!
Born out of a time when travel was unfortunately unwise and outright banned by several destinations, the Empower the Planet World Tour aimed to bring some excitement to audiences stuck at home across the globe by sharing some of David Lockhart’s travels and encounters. With the first episode quickly gaining over 10,000 views, the series ended up spanning 16 episodes, virtually visiting visiting four continents across the globe, and racking up over 150,000 views.
Due to the small problem of a deadly disease raging across the globe we were unfortunately unable to go out and about with a camera and thus had to simply make do with ready-made footage. Largely this worked rather well, but occasionally we needed something more – and the best way to create something more without a camera was to create it digitally. This, coupled with the fact that each and every episode would need unique motion graphics and visuals to give the show its identity meant that we suddenly had quite a chunk of work on our plate and had to embark on designing a full motion graphics visual package.
The vast majority of graphics and effects were created within After Effects, with a small number complemented by materials created with Adobe Illustrator. With some of the scenes featuring high-resolution 3D models, we sometimes had to resort to employing the use of render farms to power through particularly demanding renders!
The Opening Sequence
Opening titles of any show set the tone and lay out the track for what’s to come. It was key that Empower the Planet’s titles got audiences riled up in a good mood, ready to experience the adventure to come.
With David’s Hollywood background and position as the rock and roll actor, we thought it only right that the opening titles thematically reflect this, featuring numerous references to movies and rock culture.
Season 1 Opening Sequence:
Season 2 Opening Sequence:
On Screen Graphics
Throughout the show we’re introduced to various characters and places – all of whom need a proper introduction. Therefore, countless chyrons, titles, and motion graphic overlays were created. Each were carefully crafted to uphold the style of the show so you can expect to see the signature Empower The Planet text-on-fire look across the board.
As we encounter all sorts of people and places, it’s a good idea to let your audience know exactly who or what they’re dealing with. Throughout Empower The Planet episodes you’ll come across chyrons – a selection of which can be seen here. In the actual episodes these are animated in, with the ring of fire leading the way before the black box and text follow behind.
They follow closely with the Rock ‘n Roll style of ETP – the fire being a recurring motif throughout that helps remind audiences that they’re watching the one and only David Lockhart in Empower the Planet World Tour.
A bit grander than the humble chyron, location titles were in Futura Bold typeface and surrounded by the ETP fire that we all know and love by this point. In some cases we couldn’t help but add a little more flat; with the ‘Japan’ title we felt it suitable to sprinkle in a few floating cherry blossom petals. You can also see the title graphic that was created for the three-part Mysteries of the World special.
Miscellaneous Motion Graphics
Sometimes episodes just needed that special and unique motion graphic to highlight a point particularly clearly – below are a few used in various episodes:
Social Media Spots
Shows these days are nothing without a spot of social media promotion sending audiences their way – and Empower the Planet was no different. We re-created and adapted the Universal Studios and 20th Century Fox sequences of the opening titles to Instagram feed and story formats. And when we reached 100,000 YouTube views we created a celebratory Instagram feed video to mark the achievement.
The social media interstitials were repurposed to fit their various Instagram formats and also featured built-in flexibility to allow for changing the tune-ins, enabling us to roll out the spots on specific days with specific times, such as ”New Episode Thursday’ or ‘New Episode Tonight’.
100k Celebratory Post
A shiny token of thanks to audiences and David Lockhart himself for bravely backing the series, made to celebrate passing the milestone of 100,000 views on YouTube.
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